I wrote this article because we needed to drive organic visits and conversions to our marketplace listings. Articles about alternatives to the main players dominate SERPS and drive social referrals. I went deep with this article, finding job boards for many niche categories.

It is currently our second-most popular organic article. It has resulted in a 16.48% CTR to the marketplace and a conversion rate of 3.15%.

Based on historical data from past articles, as well as keyword and competitor research, I knew that article titles featuring the current or coming year performed better than those without. Coupled with content future-casting coming trends, I was confident this piece would be one of our pillar articles.

It is our fourth-most popular organic article this year and resulted in a 6.95% CTR to our marketplace.

I wrote this gated article and published it before the start of the new year to increase newsletter subscribers to the RecruitmentMarketing.com weekly email. In Q4 of 2023, we had below 3,000 email subscribers.

By Q2 of 2024, we had over 7,000.

Dress up the AI for tailored insights, from Don Draper to Gen-Z. Precise, flexible, and swift. Stay tuned for more!

Dive into part 3 of our GenAI series as we unpack the Output Automater pattern, a game-changer that empowers AI to craft tools for automating complex tasks. Discover its intent, benefits, and real-world applications, all while revolutionizing the way we approach automation in marketing.

Part 2 of our series explores the Meta Language Creation pattern, a game-changing approach that teaches AI a "language within a language." Discover its intent, benefits, and real-world applications, all while unlocking the potential of tailored AI interactions in marketing.

Unlock the true power of ChatGPT with prompt patterns. Think of prompts as the Cane’s sauce that turns bland, unseasoned chicken into your latest addiction. Prompts do that for outputs from LLMs.

Generative AI can revolutionize maternal healthcare in the U.S., where some serious attention is needed. From providing personalized care plans and diagnosing complications to serving underserved communities and sifting through mind-boggling amounts of medical data, AI is putting on a superhero cape to bring a revolution to the maternal health field.

Explore the rise, stumble, and resilience of ChatGPT and generative AI in this blog. It's not just a novel toy; it's a powerful tool transforming the way we live and work. Dive into the drama of the AI revolution!

I was selected to be recognized as a 20 Under 40 honoree in 2019. This video was originally posted on The Daily Advertiser.

My sister half-jokingly asked me to create a ChatGPT guide for teachers. After a few iterations, I asked ChatGPT to help me create this guide in about 10 minutes.

Exploring the 'Mushroom Mom' Movement: An in-depth examination of the rising trend among mothers using psychedelics to cope with the pressures of parenting and work. This thought-provoking piece offers personal insights, data-driven research, and considers the potential risks and benefits of such alternative treatments.

Believe it or not, vertical videos used to get a lot of hate.